On the Internet, your website IS your business. Often, your website will be the first (and last) point of contact prospects have with your organization.
If your website is done well, its more likely to turn a prospect into a customer. If not, those prospects will find their solutions somewhere else and the alternatives are just clicks away.
Applied Business Computers (ABC) provides a cost-effective path to website success. creates extreme cost-effective website solutions. Does this mean our solutions are "cheap"? No. Does that mean it has to be expensive? No.
Business is about wise investments of time and money. If you spend less and get more, you have the opportunity to continue to gain more abd.
that to help you get what you need for your business website. ABC will regardless of where it is.
The Internet has changed everything. How? It has changed the way everyone does what they do. Consider these examples:
Email Has Changed
a. sending letters, greeting cards, pics, music, etc.
b. reduced expenditures in sending (a) items
c. reduced the costs of receiving (a) items
d. reduced costs of modifying items and resending
with but has reliability, poor navigation or other more subtle issuesa business, your website communicates who you are to prospects, customers and clients. Often, your website will be the first point of contact people make with your business.
On the Internet, your website IS your business. People do not distinguish between your website, who you are and what your business is like.
If you don't have a website or if a person does not like your website, they will blow you off and move on to something they do like.
what they find on your website, If they don't like your website, that contact could easily be their last contact with your business.
Reasons to choose ABC for
Web production:
- Resources to take you from thought to finished
- We'll work with you to develop a good plan
- Presentation of your business in its best light
- Our designs are easily expanded as needed
- Re-use of existing content that fits the plan
- Designed to be search-engine attractive
- A look and feel that is uniquely you
- Consistency and attention to detail
- Questions answered in lay terms
- Timely progress and reporting
- Fast, effective, affordable
Use professionals for competitive
results:
- Your competitors are using professionals
- Technical software replaces pen and paper
- Web design is not like letter or book writing
- Printed media is linear in design and usability
- The Web is a holistic, non-linear 3D environment
In cyberspace, your
Web is your business:
- Your Web site is a representative
- Your Web site will make an impression
- Its your first and only impression in cyberspace
Web site expenditures
are an investment:
- You expect a return on from money spent
- Wider and deeper market penetration
- Wise investments make money
- Poor investments lose money
Your Web site should
be saving you money:
- Lower paper related costs
- Printers, paper and supplies
- Distribution and redistribution
- Storage, maintenance, disposal
- Lets customers qualify themselves
- Lower costs educating your prospects
Well-done sites provide
better customer service:
- Available when customers want information
- Allows you to tell your whole story
- Lets customers serve themselves
- Leads prospects to contact you
The Web is everywhere.
Are you?
- You won't make the short-list if you aren't there
- What impression are you making in cyberspace
- Without a Web site your business is invisible
- No site? Are you wasting money? Probably.
Put yourself in your
customer's shoes:
Common mistakes in producing
a Web site:
- Not doing anything until you can do it all
- Thinking a Web site is an experiment
- Built using a "cookie-cutter" template
- Design by moonlighters, in-laws, etc.
- Not having a comprehensive plan
- No provision for maintenance
- Doing it "brochure-style"
- Not having a Web site
Just having a Web site is not enough. Web users can click you
off at any time in a second. Confuse them or waste their time
and they will blow you off.
Lets say your business does
remodeling
- Does fantastic work
- Charges acceptable prices
- Has lots of happy references
- Is ready to grow to the next level
- Has a site built by a non-professional
- Does a bit of promotion to get some traffic
Lets say I'm a person looking for remodelers:
- I spent $200,000 for an older home and lot
- I want to renovate it or tear down and rebuild
- I want the best work possible for a fair price
- You reach me about your business and site
Great! Next, I get on my computer and find this.
You're done! Rather than email or call you for
a bid, I throw your mailout in the trash. Wait. It gets worse...
You motivated me but did not fulfill my desire. So I go searching
and find your competition.
No second chance
to make a first impression.
- People leave lackluster sites in a click
- They remember poor impressions
- They don't come back
Web site competitive
differentiators:
- Aesthetic pleasure to the eye
- Organization and ease-of-use
- Accuracy and currency of content
- Quantity and relevancy of information
Summary of benefits of having a
Web site:
- Convenience to customers and prospects
- Used as a tool to pre-qualify prospects
- Dramatic reduction in business costs
- Consistency in marketing message
- Projection of professional image
- Expansion of market area
For more information or to discuss ABC building or reviewing
your website, contact us.
System Maintenance
